What’s Your Product Worth?

Last week Chuck Balcher (see his blog), on LinkedIn, offered this question to sales professionals. “What’s it worth? “When selling your product or service, what is it worth to the person you are trying to sell it to?” Years ago, Ron Willingham, author of Integrity Selling and a mentor of mine, said that there were 4…

The 13 Best Criteria For Choosing Sales Assessments

The sales assessment chosen for use in a recruiting process should: 1.  Be scientifically validated for the position.  The process and cost of validation, if any, should be included in the RFP.  Validation documentation should be provided to company adminstator. Explanation:  Many companies and individuals marketing personality profiles have not invested in validation studies to prove the predictive…